Why do we need a web site?

Today Internet is recognized as one of the most cost effective forms of advertising, now all the business are appearing in this form, and if your competitors get there first, then you could be missing out on potentially valuable custom.

Let us first answer for our own question why do we need a website by self-analysis.

Who are you?

What the site is for

What exact information/services should be there on the site?

Keep in mind, if you do not know what your website is for, do not expect any of your visitors to know either. Once you identify the purpose of the website, listed below are the parameters to be followed while planning your new website.

Identifying the medium

When comparing to the more traditional type of advertising mediums, internet has potential circulation figures. If we want to realise the potential level, the pages of the website needs to appear promptly and convey what the message clearly. In addition, the site should undergo continuous promotions and assessments. This will result in fully updated website and increase the traffic rate.

Web Design & Development Management

One should remember that getting a website designed, developed and maintained is not an easy task. It needs effective management skills in order to co-ordinate the project, and substantial understanding of what the firm wants to achieve.

Analyze your competitor                

You would be fortune if your competitor does not have a website. If they have it, it is like taking way the business from you. Just try a search at Google where you can identify the competition level. Indeed an apt way to get a feel for what is out there, what you like and dislike and how you'd like your site to look and feel.

Placing the right content and required features

By this time, you should have the content and a plan, or a combination of schemes that forms the basis of your website. Also, think what is the most important information for your anticipated audience. Start collating the information with respect to about us section (description about your company profile, map, annual reports and address info). Ensure everything is grouped at one physical location on the page (forums, blogs, career, services) and access to your content/information on another.

Positive Attitude

Always keep in mind that your website should stand alone. Do not encourage people by providing them your interesting document or articles through couriers. Just provide the entire content in your website, so that your potential visitors can read or print them themselves. Ensure that your visitor using the site contact number for more information. This may probably lead the potential customer to forget about your organization and your product/services. The best way to communicate is always email, this will long last the relationship.

Finally, I would like to say that your website would open yourself up to a world of opportunity in reaching people who might not otherwise find you. With the click of a mouse, anyone can get to your company’s website 24/7.